Word: brandsness
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Though winemaking began as early as 2200 B.C. in Greece, most Americans associate the country with retsina, a traditional, pine-resin-flavored wine. Now U.S. consumers are embracing a wider range of oinos. Sales of Greek brands were up 18% last year--and those going for the Olympics may hasten...
Who says spending money and saving it are two different things? A new breed of companies is trying to convince consumers that shopping and socking away cash can, in fact, happily coexist. BondRewards, for example, lets you shop online at retailers like Target, Barnes & Noble and PETsMART and then recoup...
The company also helps the brands reach international markets--and provides sales-data analysis. Says Andy Hilfiger, a co-owner of Lopez's line and Tommy's younger brother: "They totally get it--eFashion has turned our website into a global marketing tool." eFashion books a 40% commission on all...
Wynn, who suffers from a degenerative eye disease, has managed his most ambitious project ever with customary painstaking attention to detail--he is known to call colleagues in the middle of the night to share his latest brainstorms. In addition to the first-class luxury retail brands you would expect...
Ever since the advent of skateboarding in the 1960s and '70s, the sport has been identified with daredevil adolescent boys. But the face of the game is changing. Look closelyunder that helmet might be your daughter, sister or even mother. There were 1.9 million women skateboarders last year, according to...