Word: brandsness
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
As heated as it is, the escalating battle between Miller and A-B in the U.S. is only one part of a much wider heavyweight fight for beer drinkers around the globe. For decades the beer business has been relatively fragmented, dominated by local tastes and brewers. In recent years...
At the Neopia food shop, for instance, Uh Oh Oreo cookies, Nestle SweeTarts and Laffy Taffy candy (along with unprocessed foods) have occasionally been available to buy with Neopoints to feed virtual pets. Kids can also win points by watching cereal ads or movie trailers in the Disney theater. And...
But critics say websites like Neopets enable advertisers to skirt TV-industry practices that alert children to commercials with bumper announcements like, "Hey, kids, we'll be right back after these messages." Neopets Inc. press materials declare that advertisers can embed their brands "directly into entertaining site content." The practice...
Internet advergaming isn't limited to Neopets. Food manufacturers in particular are luring kids to their brands with similar offerings. Postopia.com a popular Kraft Foods site, offers a full arcade of games, some (like the Pebbles Quarry Adventure) linked to sweetened cereals and drinks like Kool-Aid. Look closely at...
SUSAN ARNOLD Beauty Queen As head of Procter & Gamble's beauty-products division since 1999, with brands like Olay and CoverGirl, Susan Arnold, 50, trusts her intuition. "You get just enough data, but then you have to have a sense of what works," says the 24-year P&G veteran...