Word: brandsness
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Luxury brands are more than the goods. The goods are secondary because first of all you buy into a brand, then you buy the products. They give people the opportunity to live a dream. People want to belong to certain aspirational worlds. Now, you do it at different price points...
Awareness of the luxury market has also played a part in the growth. "There is definitely a thirst for higher-end brands because consumers know what quality is, and that's because retailers have taught them how to recognize it," says Telsey. "Now it's about lifestyle--the aesthetic look...
The secret of their success is the combination of Chou's manufacturing power--his family owns Novel Denim, one of the largest suppliers of textiles, sweaters and yarns in the Far East--and Stroll's keen knowledge of international distribution, product development and marketing. With Hilfiger, they were able to...
Like his father and grandfather before him, Donal Glennon has worked for Guinness all his life. He started at 16, as a messenger at the landmark St. James's Gate brewery in Dublin, and today, at 51, he's an accomplished brewer. His family ties to the beermaker stretch back...
Arroyo, who trained as an economist at Georgetown University, declared in her State of the Nation address last month that her priority is to fix the economy "before it finds itself beyond hope of repair and [the Philippines is] doomed to share the fate of failed nations." She has followed...