Word: brandsness
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The real goal is to revitalize the perception of Colombian coffee. Labels on some Juan Valdez products note that the beans are "the primary source of income for more than 500,000 peasant families in Colombia." The U.S. cafes will stress the chain's vertical integration "from the tree to...
But it's not just the superrich who are spending like drunken sailors. According to Marquis Jet CEO Bill Allard, his clientele extends beyond athletes and entertainers. "We have people in their 20s up into their 80s. We have people who haven't necessarily built up their nest eggs, and...
Luxury quotient: Chanel's core businesses in the U.S. look strong, but hot brands cool. Chiquet's merchandising savvy should help keep the 94-year-old brand evergreen.
Luxury quotient: The biannual book now carries more than 150 brands and reaches 2 million people, who can buy into Vivre's dreamy world for $25 (for a leather baseball). And then there are the $13,530 alligator-skin ponchos.
Luxury quotient: The company has become the LVMH of beauty in recent years--acquiring 13 brands, from MAC to La Mer. But its original five still make up the lion's share of sales. "We are brand builders," says Lauder. And he is just getting started. He aims to double...