Word: brandsness
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According to Associate Professor of Business Michael D. Watkins, the U.S. News & World Report ranking measures “the strength of schools’ brands,” while BusinessWeek’s strategy of surveying students and alumni is “the only way to measure the...
“Schools with strong brands, who are not doing well in terms of student assessments, have obvious incentives to avoid having these assessments made,” Watkins wrote in an e-mail.
Gateway has also spearheaded an American-brand revival, as companies like HP, Dell, Motorola and even Zenith (a U.S. brand now owned by a South Korean company) try to grab market share. "It's driving traditional Japanese consumer-electronics companies crazy," says Peter Kastner, chief research officer at the Aberdeen...
Latin culture has joined hip-hop as a muse to the major players in fashion. Perry Ellis International announced the launch last month of two Latin-inspired and Latin-targeted women's sportswear lines: Cubavera, to be sold at major department stores, and Havanera Co., a private label to be...
While the clothes in these new lines aren't necessarily designed differently from nonethnic clothing, some bear striking Latin signatures. The Cubavera and Havanera men's lines feature tops that are inspired by the loose-fitting, four-pocketed guayabera, a traditional shirt that's popular with many Latin men. But...