Word: brandsness
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Many people know sake as a hot, often medicinal drink served at Japanese restaurants. But the rice wine is breaking out of its place in the U.S. as a mere sushi sidekick. More refined artisanal and premium sakes, served chilled, have been turning up on the wine lists of top...
Bank of America and auditing houses Grant Thornton and Deloitte & Touche also face indictment (they deny wrongdoing). Prosecutors hope to skip the preliminary hearing and obtain rapid convictions in a case that has eroded confidence in Italian industry and finance. Another important delivery arrived last week, as state-appointed executor...
But due to the scorn that arises from my confession, I cannot act aloof about the fact that I might retain a few dozen more brain cells than my cable-enhanced companions. While I suppose I could be proud of my eccentricity, I have learned from experience that revealing this...
Credit card issuers know that you, as a consumer, are more loyal to brands like Avon, Barnes & Noble and Amazon than you'll ever be to them. The first offer of a lower interest rate that lands in your mailbox, and you're likely to be off--which is why...
Research from fMRIs and other machines bears all this out. Gerald Zaltman, a professor at Harvard University, says 95% of consumer decision making occurs subconsciously. Read Montague, a professor at the Baylor College of Medicine, gave subjects the "Pepsi Challenge" in an fMRI scanner. Result: people found Pepsi more pleasing...