Word: brandsness
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The committees also dealt with concerns about genetically engineered food products, voting down proposals for Kellogg, Yum! Brands and Safeway to report on their use of these ingredients. Such a review could instill fear in consumers who are unaware that competitors use these ingredients as well, said ASCR members. CCSR...
Both teams, Gammons said, are among the 15 most recognizable brands in the U.S.
It's no wonder that so many skeptics think Lampert's latest gambit is more about real estate than retail, part of a long-term liquidation plan to unload billions of dollars' worth of property, as well as perhaps some valuable brands, to the highest bidders. But it's a...
In one key sense, at least, there is no denying that the merger is all about real estate. For years, Sears has claimed to be the prisoner of its once pioneering shopping-mall locations, where, in fact, Americans do less and less of their shopping, especially on big-ticket items...
Whether Sears and Kmart can do that by incorporating the best elements of much stronger brands in the industry remains unclear. "It could be more like a Bed Bath & Beyond meets Best Buy meets Target," says Marshal Cohen, chief fashion analyst at industry researcher NPD Group. "They've got a...