Word: brandsness
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It's fitting that the first hostile takeover bid comes for beer, a Chinese market over which foreign companies have long drooled. Even two decades after economic reforms began in 1978, China still had about 800 breweries, most set up by local governments. Only one, Tsingtao, has built a national...
As with any great conflict, the takeover attempt and the expected bidding war signals deeper strategic shifts. For years, Beijing pushed foreign companies into joint ventures with Chinese partners. The results were often disastrous for both sides. But as the Communist Party has slowly put its stamp of approval on...
In the past, high-profile foreign attempts to get a piece of this action have ended in failure. Early flops included Fosters' (the company pulled out of a joint venture in 1999, with a loss of more than $125 million) and Becks' (the company left China soon after). Those that...
Ellen Ratchye-Foster analyzes emerging consumer trends for luxury brands
These days it's a bit, you know, common. "A generation ago, glamour was a distant relative with a lot of money and a questionable reputation," says Paul Leinberger of NOP World, a market-research firm. "Nowadays it's a personal decision, just a few dollars away at the mall...