Word: brandsness
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Robert Andrews has been publishing a blog about technology and the media from his home in Cardiff, Wales, since 2001. When he started out, Andrews, 26, would spend a couple of hours each morning trawling the Web in search of subjects for his opinion pieces. Now, thanks to a humble...
Trix isn't just for kids anymore. Over the next three months General Mills, the nation's No. 2. cereal maker (behind Kellogg), will convert into whole-grain products all its "Big G" cereals, including high-sugar brands like Trix, Cocoa Puffs and Lucky Charms. The company says it is...
Even after the Orbitz purchase, Cendant is largely a bricks-and-mortar company. The $18 billion behemoth owns Avis and Budget in addition to its real estate and hotel brands, markets time-share properties and organizes information for travel agents, and has a corporate-relocation operation. Prior to the Orbitz...
Not yet anyway. But Diller's firm owns LendingTree, which is wedging into the residential real estate market dominated by Century 21, Coldwell Banker and ERA, all Cendant brands. LendingTree is a fledgling player, generating $160 million in revenue last year compared with Cendant's $6.7 billion from real estate...
Marsh is paying dearly for not playing nice with Spitzer, whose anticorruption crusades in recent years have targeted top executives at Wall Street investment banks, mutual-fund companies, pharmaceutical firms and the New York Stock Exchange (N.Y.S.E.). In a civil suit filed in New York state court last week, Spitzer...