Word: brandsness
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He prefers to describe last month's management changes as a "fine-tuning" rather than a "shake-up." But whatever term the scion of sedans wants to use, Bill Ford effectively booted the two Brits fighting over who gets to ride shotgun. Nick Scheele, 60, is relinquishing his role as...
ROBERT POLET Trading Up Luxury-goods maker Gucci shocked the fashion world when it picked Polet, 48, as its new CEO, since the Dutchman had spent his career at Unilever, a purveyor of low-brow brands such as Lever 2000 soap and Birds Eye peas. Polet has big, fancy shoes...
Getting in touch with your inner inn is spreading across top-tier hospitality brands. Take the Fairmont Washington, D.C., which touts the Toronto-based chain's premium service as a "hotel within a hotel." In addition to the 48 elegantly furnished rooms, the hotel's concierges are expected to do...
In essence, hotels are creating sub-brands, says marketing professor Chekitan Dev of Cornell University's School of Hotel Administration. "It's a subtle form of brand extension, with separate decor, separate signage and sometimes separate uniforms," he says. Le Meridien, a hotel chain based in London, adapted this thinking...
The woman born Josephine Esther Mentzer didn't put too much thought into acquiring the more glamorous name with which she became famous. Estee was her nickname as a girl; she married into Lauder. But she struggled mightily to travel from her parents' apartment above the family hardware store in...