Word: brandsness
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Toy companies, of course, have long seen this coming. Mattel attempted to get into educational software in the late 1990s, spending $3.6 billion to buy the Learning Company. But "Mattel just didn't understand the software business," says analyst Gikas. The blunder led to more than $400 million in losses...
It may not be a boycott, but it's beginning to feel like one. According to two polls by GMI, a Seattle-based market-research company, nearly 20% of consumers abroad say they will avoid U.S. companies and products like McDonald's, Starbucks, American Airlines and Barbie dolls because of...
The artificial-sweetener market is savoring the taste of success. During 2004, Splenda became the No. 1 branded sweetener in the U.S., outselling all other brands of both faux and real sugar. The wrinkle: many folks have long flavored their coffee with artificial sweeteners, but sugar substitutes have proved disappointing...
Squeezed in China, Lenovo finally began talks with IBM, and an all-night negotiating session ended last Wednesday morning when the head of the Lenovo team sent a text message reading, "Everything is O.K.," to CEO Yang Yuanqing. Yang quickly approved a deal that gives Lenovo ownership of one of...
It's also worth noting that few of the Asian firms that have succeeded overseas bought their way there. Japanese automakers Toyota and Honda enjoyed years of protected markets at home, then set up operations abroad that introduced new production techniques or superior engineering. In Korea, Samsung and Hyundai took...