Word: brandsness
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Call Kim Ssang Su a man of the people. On a chilly night in the picturesque mountains south of Seoul, Kim, CEO of LG Electronics Inc., holds aloft a paper cup filled to the rim with soju, a clear, sweet potato-based Korean alcohol with a vicious bite. Surrounding him...
(2 of 3) The growth has brought LG to the cusp of greatness, but not quite into the industry's aristocracy. Still missing is the global brand name crucial for commanding high premiums and outpacing low-cost manufacturers in China. It's an accomplishment hardly any Asian corporations have managed...
The arrival of these investors reflects the reality that football clubs have moved beyond such traditional revenue streams as turnstile-takings, TV rights and corporate sponsorship. Today, clubs such as Manchester United and Arsenal are global brands, whose shirts are as likely to occur on the streets of Beijing and...
Courting Kim Jong Il So what if the U.S. is not amused as the two Koreas try to resolve their decades-long standoff with minimum military tension? TIME's story [June 21] seemed to be focused more on U.S. concerns in the region than on the ultimate benefits that North...
The arrival of these investors reflects the reality that football clubs have moved beyond such traditional revenue streams as turnstile-takings, TV rights and corporate sponsorship. Today, clubs such as Manchester United and Arsenal are global brands, whose shirts are as likely to occur on the streets of Beijing and...