Word: brandsness
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Budget cuts have forced Harvard University Dining Services (HUDS) to scrimp and save—including on cereals, which just this semester have been switched to generic brands.
Ann Fudge stays ahead of the pack. The chairman and CEO of advertising giant Young & Rubicam Brands was married with a child before she graduated from college, and retired from running a Kraft Foods business with $5 billion in sales annually before she hit 50. She left her hiatus last...
In the more than two decades that she has spent helping build a fledgling music-video channel into one of the most powerful global media brands, Judy McGrath, 51, has always stayed in touch with what she likes to call her "inner teen." Now that she has taken over the...
The fashionistas are shocked, shocked. But Weinberg adamantly defends his strategy. "A brand is much more important than the designer," he insists. It's a controversial thesis, and whether he's right won't be clear for months. But Weinberg is used to taking gambles. A graduate of France's...
Local executives affectionately call him Sheik Mo. From the nickname, you would hardly know that he is the Crown Prince and de facto ruler of Dubai and the man who has directed the tiny emirate's transformation from an ancient Persian Gulf port into a glitzy international hub of spas...