Word: brandsness
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The woman born Josephine Esther Mentzer didn't put too much thought into acquiring the more glamorous name under which she became famous. Est?e was her nickname as a girl; she married into Lauder. But she struggled mightily to travel from her parents' apartment above the family hardware store in...
In another misconception, The Crimson disparaged the Quincy House Wind Project as simply “throwing money at renewable energy” and characterized Tradeable Renewable Energy Certificates (TRCs) as “subsidies.” To answer these claims, let us consider the analogy to Fair Trade...
The man who built the world's largest fashion and luxury-goods group didn't do so by being soft and frilly. Bernard Arnault, 54, controls Christian Dior and LVMH, which markets some 50 well-known brands, including Marc Jacobs fashions, Louis Vuitton bags and a cluster of famous champagnes...
Less than a decade ago, Maybelline was a mass-market cosmetics brand with an image problem. But in 1996, it was taken over by French personal-grooming behemoth L'Oreal, headed by Lindsay Owen-Jones. As it has done with so many of its 17 beauty brands--like the zany...
But Whitman, 47, is not just the genial host at this giant party, picking up a fee for each listing and a small percentage of each sale. She's also the quiet giant of the Internet world, one of a mere handful of Silicon Valley CEOs who survived the dotcom...