Word: brandsness
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Few people appreciate the promise and the peril of the fast-growing natural-foods business as well as Irwin Simon, the energetic founder and CEO of the Hain Celestial Group. In the decade or so that Simon, 46, has been cobbling together the niche category's leader by buying up...
True to its grass-roots heritage, the fledgling, fragmented health-food industry has always attracted its fair share of eccentrics--people who kept their company records in shoeboxes and didn't worry too much about profits, marketing or even good taste. Without necessarily having to lose the unique, even quirky...
What accounts for his unshakable optimism? For one thing, at major food firms niche brands are "only a small percentage of a much larger organization" and often get neglected, says Hain's new executive vice president, John Carroll. More important, the Kelloggs and Krafts of the world won't necessarily...
All this signals a U-turn for a stalled and much maligned part of the auto business. Detroit has traditionally viewed small cars as money losers, the province of low-cost Japanese and Korean brands; retirees and budget shoppers are considered the core customers, not the most desirable clientele. Sure...
Still, now that the view of Harvard Square is decidedly overwhelmed with glass-enclosed galleries of ATMs, it occurs to me that Abercrombie was better than banks. At least when it was there I knew that if I woke up one morning wanting to peruse racks of pants with slogans...