Word: brandsness
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The 1930s walk-up building that houses Sabina Swims was formerly a hip art gallery, and it still shows: floorboards are stripped, ceilings are high, and jazz and cappuccino are on tap. Apart from Wong's signature line, you can expect to find fashionable international brands like Sexy Little Beach...
KFC The chicken specialist owned by YUM! Brands is China's dominant fast-food joint, with more than 1,100 outlets and an estimated $1 billion in revenue. It plans 250 more outlets next year. Far from relying on Colonel Sanders' secret recipe, KFC has added a twist to 40...
His movie-star son George has helped raise money, but could Nick Clooney's celebrity be as much a liability as an asset in the race for Kentucky's conservative Fourth District? "[It's] Hollywood vs. the Heartland," business consultant Geoff Davis bellows on the stump. The charge of being...
How well do marketing messages work on young kids? Market researchers find kids can identify brands from something like 18 months old. Some brand logos are better known than almost anything else: the Golden Arches, Mickey Mouse, the Nike swoosh.
Two decades ago, the typical comfort-shoe customer was a 50-year-old who wanted a pull-on number with a gummy sole. Today traditional comfort brands like Aerosoles count among their clients college kids drawn in by hip T-strap sandals, go-go boots with 3-in. heels and...