Word: brandsness
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Cardhu is on the rocks with the Scotch Whisky Association. The single-malt whisky brand, produced by London-based Diageo, the world's largest spirits maker, ran low on supply. So it blended malts from several distilleries and, except for changing "single-malt" to "pure-malt" on the bottle, kept...
The answer could be worth a pretty penny for L'Oreal. Over the past decade, the world's largest cosmetics concern has transformed itself from a French company focused on white women into a global titan whose skin, hair and cosmetics products are tailored to consumers from Dallas to Delhi...
Although many consumers know it for skin-care products like Plenitude, L'Oreal had its origins in hair care. In 1907 French chemist Eugene Schueller developed a line of synthetic hair dyes, known as L'Aureale, or Halo, and started selling them to Parisian hair stylists. Almost a century later...
Despite the number of headline brands, there is very little cannibalization--a feat that L'Oreal pulls off because of its extraordinary commitment to positioning and marketing. Merrill Lynch analyst Sandhya Raju estimates that L'Oreal spends about 30% of its sales revenues on advertising and promotion, against an average...
Research suggests that for men, aging is more about losing one's hair than losing one's skin tone--making skin care a tougher sell. And men who moisturize often grab whatever is in the bathroom cabinet--even if it belongs to their wives. "Men are huge cadgers," says L...