Word: brandsness
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Extra Shot? In a deal with Jim Beam Brands, Starbucks launched a branded coffee liqueur in U.S. restaurants, bars and retail stores.
The timing, a few months before the invasion of Iraq, seemed perfect. Polls showed that many Europeans were upset with the U.S. and less inclined to buy its brands. Mathlouti reaped acres of free publicity, especially in France, where the Iraq war was deeply unpopular and Muslims account for about...
Philip Morris USA, maker of well-known brands Marlboro, Benson & Hedges, and Parliament, declined to comment on Monday.
Forget the accounting scandals, the CEOs fending off fraud charges, the churning stock market. The business world has become obsessed with corporate nuptials. Merger mania is back, executives are cashing out and, if history is any guide, investors should be running for cover. A couple of months ago, Kmart and...
So, will bigger be better? Unlike the mates in the HP-Compaq and AOL--Time Warner deals, both partners here are marrying from positions of strength. P&G, for one, has had several recent hits, like Crest Whitestrips and Swiffer cleaning products, and Wall Street loves Lafley for increasing operating...