Word: brandsness
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He had reason. In just 10 years he and Ford had engineered a miraculous transformation of Gucci--from a dying label with $200 million in revenue into a flourishing, $3 billion luxury conglomerate with subsidiaries that include such brands as Yves Saint Laurent (YSL), Stella McCartney and Alexander McQueen. With...
Moreover, two years filled with SARS, terrorism and war in Iraq have destabilized luxury fashion, driving the business and its creative talent down-market. Designers like Isaac Mizrahi and Todd Oldham have taken refuge--and found success--at Target. And even brands like Ralph Lauren and Calvin Klein are playing...
It is 1982, and we are sitting in the conference room of the largest marketing company in America. On the table in front of us we have a bottle, once filled with Chianti, now containing an olive oil and vinegar salad dressing, which is the object of this meeting. "You...
If Harvard joined, the WRC would monitor the factories that produce Harvard insignia clothing to ensure that they are in compliance with Harvard’s code of conduct, which prohibits sweatshop conditions including excessive hours, forced overtime, health and safety violations, child labor abuse, poverty wages, discrimination, sexual harassment...
At the New Era cap factory in Buffalo, N.Y., the WRC investigated and confirmed reports that workers were fired for trying to unionize. After negotiations with the factory management failed, WRC member schools threatened to cut their contracts if conditions at the factory didn’t improve. The FLA...