Word: brandsness
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Ordinarily, Volkswagen might be able to argue that Jones received a rare lemon. But in the latest survey of three-year depend-ability by J.D. Power & Associates, American consumers ranked VW-brand cars 34th, ahead of only Suzuki, Daewoo, Land Rover and Kia. Consumer Reports, which recommended three VW models...
What makes the twins so interesting, however, is that while Barbie is an inanimate object livened and shaped by the powers-that-be at Mattel, Mary Kate and Ashley are actually human. They are well aware of top-notch marketing—not just of themselves, but of other people...
Here's the scenario: a guest arrives at your house with a fine bottle of Pinot Grigio that you suddenly realize is--gasp!--room temperature. No problem. Just add ice and water to your Cooper Cooler ($80), plug it in, and in about six minutes the wine will be perfectly...
China has often seemed a land of dashed dreams for foreign companies eager to sell to 1.3 billion mainland consumers. But for KFC, this frontier has proved unexpectedly bountiful. Colonel Sanders, the goateed (and quite dead) Southern gentleman who is KFC's founder and marketing icon, rules the country's...
Yum developed the Taco Bell Grande menu after more than a year of experimenting in a test kitchen in Shanghai and collecting feedback from several Taco Bell outlets in Singapore?which have since closed. Mexican food might prove to be a tough sell. "I remember from my high school geography...