Word: brandsness
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American Girl's success as both a direct marketer and an experiential retailer may be a harbinger of things to come. Mattel, the world's largest toymaker, may begin to follow a similar business model with other brands it owns, relying more on direct-to-consumer marketing to avoid the...
Dash started Rocawear apparel in 1999. Sales of its jackets, sweatbands and tank tops now total about $300 million a year, making the company one of the major urban-gear brands, alongside Phat Fashions and Sean John. "I like the nylon windbreakers, the logo--Rocawear's stuff is just rugged...
It's a rare sour note for Shapiro these days. Since George Bodenheimer, president of ABC Sports and ESPN, tapped the boy wonder (Shapiro is just 33) two years ago to reinvigorate one of Disney's most profitable brands, ratings have jumped 11%. Shapiro's playbook: original entertainment programming (which...
The Lauder family has come a long way since Aerin's grandmother began peddling a skin-care cream 57 years ago. The $5 billion Estee Lauder Cos. now sells 19 cosmetics brands--Prescriptives, Clinique, Origins, Aveda and MAC among them. But it's still a family affair. The Lauders hold...
The VW boss also needs to take a grinding wheel to costs, which are among the highest in the industry because of expensive labor in Germany, where it runs 10 plants. VW has moved production to eastern Germany--to qualify for government aid and take advantage of lower wages--and...