Word: brandsness
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Starbucks' foray into magazine publishing was short-lived (remember Joe?). But magazines linked with existing brands or stores are hot. Saks Fifth Avenue, Bloomingdale's and MTV all launched their own glossies in October. And custom publishing (sponsored editorial content aimed at a targeted audience), once an industry stepchild, is...
To celebrate the 500 anniversary of this staple of college life, FM took a trip to one of the only vodka distilleries in the Northeast, M.S. Walker, Inc. of Somerville, Mass. Founded in 1933, the family-run company now boasts one of the most comprehensive spirits portfolios in Massachusetts, including...
Although Mallya may be new to politics, he's not new to the spotlight. Long one of India's most prominent businessmen, he has turned United Breweries, the company he inherited from his father, into India's dominant brewer. By aggressively acquiring smaller brands, UB now controls a 40% share...
Remember when Volkswagen was known for making cheap, dependable and, above all, lovable cars? So does Ann Jones, a Jetta owner from Corona, California. Jones was lured to the Jetta (known as the Bora in Europe) by its stylish looks and solid road handling - easily worth the $18,900 sticker...
That's just one sign of Pischetsrieder's focus on cost cutting. VW has been considered inefficient, largely because its labor costs in Germany, where it runs 10 production locations, are some of the highest in the industry. VW has tried to offset the cost by moving production to eastern...