Word: brandsness
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(4 of 4) On the face of it, there's still a stark difference in financial power the lower down the Premier League table you go. According to Deloitte's 2006 Annual Review of Football Finance, the top five earners in the 2004-05 season - Manchester United, Chelsea, Liverpool, Arsenal...
Not a bad public relations comeback, right? Maybe to mollified customers, but to professional masters of disaster, who specialize in bailing out companies in crisis, JetBlue is emblematic of a new model of calamity, one that is instantly visible, viral and capable of inflicting business-busting damage. And one that...
Cosslett, 52, is a general among road warriors, CEO of InterContinental Hotel Group, the outfit based in Windsor, England, that is the parent for the 148 InterContinental hostelries worldwide, as well as Holiday Inn, Staybridge Suites, Crowne Plaza and Indigo brands. And under his command IHG is invading new territory...
Ironically, the group most threatened by technology is the tax prep software industry itself. A new generation of Web-based products, such as TaxAct, are slowly needling their way into the market dominated by Intuit and H&R Block. One reaction of the established players has been to offer services...
Procter & Gamble, a pioneer in the field, has been taking control of word of mouth for six years through its Tremor division, which has enlisted 225,000 teenagers to tell their friends about brands like Herbal Essences and Old Spice. Last year, figuring the strategy could be just as effective...