Word: brandsness
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There isn't one aspect of the business that hasn't been a cause for concern for environmental or public-health groups. Whether the ingredients in the actual product, the manufacturing of the plastic packaging that carries it or the use of virgin-paper outer packaging is at issue depends...
Brands like Aveda and Origins are finding packaging and energy alternatives. "Seventeen years ago, when we started Origins, there weren't many sustainable materials available," says Daria Myers, the company's global president. "We used recycled paper, about 20% postconsumer. We were as natural as we could be while still...
"Aveda is really on the leading edge of this work," says Malcolm Bond, the Estée Lauder Cos.' executive vice president of global operations. "They then become the role model for our other brands to pick up on." Lauder employs 30 people in its environment, health and safety division to...
Chanel, whose hand-sewn shoes take more than two days and 100 steps to make, based its classic two-tone flats on the beige-and-black pumps Coco designed to elongate the appearance of the leg. Now available in countless color combinations, they're sharing the spotlight with brands like...
Far from the soft-spoken, muesli movements of the past, the migration toward austerity has the deep rumblings of a widespread shift in thought, complete with a sense of mission and hope last felt in the 1960s: motivated, demographically powerful twentysomethings, who came of age shopping at Apple and Whole...