Word: brandsness
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Viki Stevenson stands behind the counter, passing fashion judgment. She's wearing a gauzy black Viktor & Rolf blouse and skinny Diesel jeans as she sorts through a pile of clothes in the shop where she works in Brooklyn, N.Y. After rejecting a high-waisted, sequined pink skirt, she snaps up...
Even worse for Zheng, China's regulatory problems have extended beyond the country's borders. More than 100 people in Panama were killed by Chinese-made cough medicine last year; in March, Chinese-made pet food ingredients containing the chemical melamine sickened or killed an untold number of animals and...
That he and his partners are seeking to do so within earshot of Tokyo Midtown's cash registers is something of an irony, as is the fact that the name Miyake is one of the most prominent brands in the field of luxury goods. Its owner, at least, seems undeterred...
To capitalize on customers loyal to certain brands, supermarkets make sure that popular labels, such as Heinz ketchup and Cheerios, are easy to spot and positioned near profitable store brands.
Really, it's both. Chrysler, like Ford and GM, has considerably narrowed the quality gap with foreign-car brands but perhaps not the perception gap. Critically, though, Chrysler hasn't designed enough vehicles that are attractive and fuel efficient, despite having the Mercedes crew to help.