Word: brandsness
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Conspicuous consumption is nothing new to America; consumers have long sought status in material things. But companies like Starbucks are doing something different. It has adopted the persona of a “lifestyle brand,” a term marketing gurus coined to describe brands that embody a group?...
This new trend, however, encourages customers to take their time while shopping, to relax in an aesthetically pleasing environment. Taking one’s time is part of what these lifestyles brands are selling. You’re a yacht-loving preppy at Polo Ralph Lauren, and a carefree California...
With the number of players taking up the game remaining flat, at 2 million to 3 million annually over the past 15 years, and with newcomer Nike Golf whacking away at their market share, established companies like Callaway, Titleist (owned by Fortune Brands) and Taylor Made (Adidas Group) are eager...
Researchers at Brigham and Women’s Hospital have found a correlation between an increased risk of hypertension in men and frequent use of over-the-counter painkillers, including such common brands as Tylenol, Advil, Motrin, and Aleve.
"We are clearly entering into a new time, and it is being driven by the consumer," says Marshal Cohen, industry analyst at NPD Group in New York. "The consumer is buying products that are more relevant, and it is swaying the way the industry operates. Brands are having to make...