Word: brandsness
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Timing is key in the success of any new venture, and the surging popularity of fair-trade coffee and other organic brands surely makes it easier to communicate the importance of ethically made clothing to prospective customers. American Apparel has already found success with its commitment to "sweatshop-free" cotton...
Name brands. Status symbols. Is that evil? Is that loathsome? Nope. We are talking about getting ahead here. Pachter and her fellow practitioners are offering Biz Et as a path to move you up the business social ladder. At least it's democratic. You don't need an M.B.A. to...
Automation should eliminate many of the errors that occur when pharmacists misunderstand or misrecord medication names or dosages conveyed messily on paper or hurriedly by phone. Given that there are more than 17,000 pharmaceutical brands and generics available, a spoken request for Celebrex, for instance, can be mistaken for...
Jean Corriveau, the company's founder and owner, says the product has gone beyond early adapters and "green" retailers. "Now we go head to head against mainstream brands and specialty mattresses like Tempur-Pedic and into traditional bedding stores which, three years ago, would have been unthinkable," he says. "That...
Detroit may also take comfort in knowing that the Chinese cars sold in America will be novelty items at first, and it will take years for the Chinese brands to establish nationwide dealer and service networks. Nonetheless, executives like Chen are optimistic that they'll deliver a product suited to...