Word: brandsness
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Enter the world of marketing. The power of name recognition helps explain the multibillion-dollar business of plastering brand names on everything from ballpoint pens to NASCAR racers as well as the thriving cottage industry of reviving brands that have fallen out of mainstream use, like Ovaltine chocolate malt and...
Restoring the Faith As you pointed out in your story on the Democrats and religion [July 23], God has become pivotal in presidential campaigns - something I could not be more heartened to see. We are a country composed of atheists, agnostics and all brands of faith. In order to be...
Amid low traffic and raunchy behavior, American Apparel and Starwood Hotels are a couple of the big brands that have pulled out of Second Life recently. Linden wants to keep others from jumping ship, since it makes money selling plots of land for as much as $1,675 apiece and...
Reality is catching up with Second Life, the much hyped 3-D website that lets users create alter egos called avatars who can walk, chat, fly, have sex and buy and sell virtual stuff for real money. The ballyhoo surrounding this online community has led multinational brands from Reebok to...
As you pointed out in your cover story on the Democrats and religion [July 23], God has become pivotal in presidential campaigns?something I could not be more heartened to see. We are a country composed of atheists, agnostics and all brands of faith. In order to be an effective...