Word: brandsness
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Perhaps no brand uses a wider range of arctic berries and in more products than Lumene, a Finnish company more than 35 years old but launched in the U.S. only in 2004. Skyn Iceland is another brand that uses arctic berries throughout its entire range, specifically cloudberry and cranberry, which...
A company called Fair Indigo: Style with a Conscience hopes to do for apparel workers what fair-trade coffee has done for farmers. Launched last September with a catalog (made from postconsumer recycled paper, of course) and a website, Fair Indigo is one of the first mainstream fair-trade apparel...
Whereas fair-trade coffee is pricier than the conventional stuff, Bass insists that Fair Indigo clothing is just as stylish as other brands and its quality is just as high?only minus the markup for the do-good aspect. This is possible, he says, because he has eliminated the middle...
Beauty Goes Green Cosmetics have never been as eco-aware as they are today, with brands like Lancôme and Stella McCartney leading the way
To revive the momentum of another of its brands, ConAgra is bringing Orville Redenbacher back to life in a series of ads recreating the bow-tied popcorn magnate digitally. It can only hope that campaign has some residual effect on its sister brand, helping bring it back in time before...