Word: brandsness
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Ed Hamilton has a rough job, but somebody's gotta do it. The Florida-born chemical engineer cruises the Caribbean on his 44-ft. cutter in search of the world's best rums. He's not looking for the pale stuff you guzzle with Coca-Cola; he's out for...
Critical to that growth is what the companies call "grassroots" marketing, a key component of which is helping develop future stars, who can wear and promote the company's brands in a surging market. To the footwear companies, a player from China with the potential to play in the NBA...
And so the battle lines were drawn at the Glasgow's Radisson SAS hotel in April when Rekhi was invited to Scotland to address the World Whiskies Conference. Delegates chatted over tea, coffee or 12-year-old Aberfeldy, discussing only one thing: India. Rekhi opened his speech by demanding that...
But Mallya's billion-dollar investment will get him more than a seat in the clubhouse. "It really gives him a good portfolio," says Alan Gray, author of the Scotch Whisky Industry Review for Edinburgh analysts Sutherlands. "It has brands like Whyte & Mackay. And the Isle of Jura and the...
So when Mascha reached into his satchel and whipped out 15 bottles I'd never seen before--each to be lovingly served at cellar temperature--from his collection of 350 brands, I was amused. When I mockingly smelled a glass of Spain's naturally carbonated Vichy Catalan, he admitted that...