Word: brandsness
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Stewart's high-profile endorsement will give these venerable sewing-machine brands that have been around for more than 140 years another way to reach the generation of young women who are embracing sewing. Call it the Project Runway effect. Inspired by the reality TV show, in which aspiring designers...
With the income line between the rich and the super-rich becoming sharper and more and more individuals gaining access to run-of-the-mill luxury, the gilded class is looking for ways to set itself apart. Luxury brands are responding with exclusive products that offer a personal touch. "We...
Labels such as Zegna, Hugo Boss, Brioni and Ralph Lauren have been serving the upscale-menswear market for years. And überexclusive brands like Kiton, along with London's Savile Row tailors, have long catered to the customer who wants a suit made from scratch--a process that involves a...
Investors had good reason to be skeptical. Golf is a notoriously hermetic industry, dominated by a handful of top clubmakers with the advantage of years of tradition and a loyal customer base. Nike signed Tiger Woods before it had so much as a golf ball to put into his hands...
Rendering plants, which boil down dead animal carcasses from slaughterhouses into fats and proteins, sell cheap material that often ends up in pet food. The "meat" in your cat's kibbles could be any kind: there's no law against even using rendered material from cats and dogs in pet...