Word: brandsness
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From the outset, Baker took bold steps to show the fashion community that he was serious about turning around the brand. He met with vendors, publications and the Council of Fashion Designers of America (CFDA) asking for advice and partnerships. He recently started a new company called Creative Design Studios...
It used to be that fashion designers were stars, and when it came to time-honored accessory brands, consumers didn't really know?or care?who designed the goods as long as the logo or label was there. But times have changed. From Marc Jacobs at Louis Vuitton to Reed...
So what sites are lower income Internet users visiting? Again, you might be a little surprised. Browsing the top shopping sites visited by Internet users in the lowest income groups include sites that trade in exotic cars, expensive apparel brands and high-end electronics. Perhaps these searches are aspirational. But...
There's an opportunity beyond video games, too, for Halo to break out of the ghetto and become a mainstream, mass-market, multimedia entertainment property. Other parts of the culture are catching on. Marvel publishes Halo comic books. There are five Halo novels in print. The Halo sound tracks are...
Last year, Cornucopia issued its first organic dairy industry "report card," grading about 70 producers and brands on a scale of one to five "cows." High marks went to small organic milk-producing operations like the family farm Organic Pastures, near Fresno, Calif., which has donated money to Cornucopia and...