Word: brandsness
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You'd have to be living under a rock-or perhaps driving a Ford Pinto-to be unaware that Japanese auto manufacturers have conquered foreign markets. Toyota recently passed GM to become the world's largest carmaker, and even runner-up brands like Honda are in better shape than their...
Of course, there's a long history of drinking cider in Britain and Ireland. But will consumers beyond those isles submit to the allure of an icy glass of fermented apple juice? Eager to gauge their thirst, C&C is conducting market tests in two European cities - Barcelona and Munich...
But China's free spenders may be looking for something else. China knows a thing or two about cheap clothing, and when its consumers buy foreign brands, they want what they can't find at home. "It's a fatal mistake to discount for the Chinese customer," says JPMorgan analyst...
But Washington has made its own deal with at least one backer of the Colombian paramilitaries: Under an agreement with the U.S. Department of Justice in March, banana giant Chiquita Brands International acknowledged it had paid $1.7 million to Colombia's paramilitary groups. The company said it had made the...
For several reasons, this deal may be one of a kind. First, there is the perfect fit of the Journal and Dow Jones brands into the next big venture for Murdoch's News Corp. Having built Fox News into a 24-hour cable news giant, Murdoch is moving into the...