Word: brandsness
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UB's liquor arm United Spirits, the biggest whisky maker in India, and the Scotch Whisky Association (SWA) have been doing a brisk trade in bitter remarks, each charging the other with unfairly blocking its exports. Hardly the spirit, given that "scotch whisky is enjoying its best growth prospects for...
Vijay Rekhi, president of United Spirits, counters that the Europeans have put up an "invisible barrier" to trade by refusing to even call the stuff made in India by the name whisky. Most Indian whiskies are made from sugarcane molasses, but if they aren't made from grain and matured...
Both brands are beloved by legions of fans, and with Google CEO Eric Schmidt embedded on Apple's board of directors, the companies have gotten wise to the benefits of synergistic coupling. Call it the power of Gapple.
At Plato's Closet, which caters to teens, a computerized system in each outlet spits out prices for popular brands like Abercrombie & Fitch, Baby Phat and Seven. There's even a guide to help workers determine the age of, say, a pair of shorts from the Gap on the basis...
And if taking care of guests isn't enough, more and more top-notch hotels are putting on the dog, so to speak. Trendy W Hotels, with 21 locations in its portfolio, offers pet beds, food and water bowls, floor mats and pet treats and toys, says Ross Klein, president...