Word: brandsness
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Top five watch brands:
Chinese luxury consumers consider Bally, Chanel and Lacoste to be the brands most closely associated with high fashion
CONSPICUOUS CONSUMPTION Chinese consumers who buy luxury goods do so to show off or to help define their identity. The Asian concept of face?or pride and dignity?is a key reason they invest in expensive brands. In a fast-growing economy, status symbols are the easiest way to demonstrate...
Most widely owned luxury brands:
Top luxury beauty brands: