Word: brandsness
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I recently attended a panel discussion about luxury in the year 2012. Naturally, talk turned to brands and the need for increasingly unique products and experiences. One panelist dismissed the idea of luxury altogether, arguing that it had become too accessible. Another defined the future of luxury as one-of...
Most often mentioned luxury brands:
In general, affluent consumers in Russia have the greatest top-of-mind awareness of foreign luxury brands compared with China and India because the Russian luxury market is more developed and more European in nature.
Best-known luxury brands:
Best-known designer brands in Russia: Versace and Dior