Word: brandsness
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Hunger pains seem to come regularly for Philip Morris, the food-and-tobacco giant. Although it acquired General Foods in 1985 and Kraft in 1988, the company (1989 revenues: $44.8 billion) was still on the lookout for new morsels. Last week Philip Morris said it agreed to spend $3.8 billion...
The struggle has all the classic images of a revolution: machete-wielding peasants, gun-toting men in uniform, alleged acts of sabotage. But the rebellion brewing in Honduras has an unusual rallying cry: Bananas! For nearly a century, U.S. giant Chiquita Brands International (formerly United Fruit) has enjoyed a virtual...
Walt Disney Co. ((is)) soliciting paid product placements in a new film, "Mr. Destiny." Companies such as Campbell Soup Co., Nabisco Brands and Kraft General Foods Group are believed to have been contacted . . . The cost structure, as outlined in letters to marketers, is $20,000 for a visual, $40,000...
A retail match made in heaven suddenly crashed to earth last week. Ames Department Stores (fiscal 1989 sales: $3.4 billion) declared bankruptcy under Chapter 11 as the result of lingering complications from its 1988 acquisition of the Zayre chain. Before the merger, the Connecticut-based Ames had been a thriving...
To deflect criticism and forestall restrictive new laws, some brewers are beginning to promote moderation with fresh vigor. Anheuser-Busch, which will spend some $325 million selling its top-ranked Budweiser and other brands this year, has spent $40 million during the past 18 months on its "Know When to...