Word: brandsness
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As global competition in the tire industry has intensified, overseas firms have rolled over their U.S. rivals and acquired many of them. In the past two years, such brands as Firestone and General Tire have been taken over by foreign manufacturers. Last week the U.S. ranks were further deflated when...
When winos name their poison, two of the most called-for brands are Thunderbird and Night Train Express, favored for their high alcohol content (18%) and low price ($2.29 for a 750-ml bottle). The two wines account for less than 3% of total sales for California's giant E...
U.S. tobacco companies contend that they have a right to demand fair competition. Said Trade Representative Hills last week: "Where other nations permit local cigarettes to be advertised and sold, we say there may as well be U.S. cigarettes because we believe in nondiscrimination." Cigarette makers also insist that they...
Chief among them is the Biblical Archaeology Review of Washington, a well- regarded layman's magazine, which has long berated the team for unconscionable foot dragging. In the latest issue, editor Herschel Shanks brands the new timetable "a hoax and a fraud." Shanks insists that "the scrolls will never be...
Like the snooty appeal of the French Appellation Controllee, the Italian Denominazione di Origine Controllata is meant not only to guarantee origin and authenticity of a product but also to imply that a particular brand is, well, better than other brands. But Italy may be producing too much of a...