Word: brandsness
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Now IBM hopes to grab a bigger chunk. Last week Big Blue introduced a top- of-the-line workstation series called the RISC System/6000. The new machines' advanced circuitry is based on IBM's own RISC (for reduced- instruction-set computer) technology, which simplifies a computer's processing steps to...
In GM's classic structure, Oldsmobile designed, built and marketed autos that were distinct from the other car divisions' products. Now Oldsmobile no longer builds its own cars and contributes little to the design and engineering. For all practical purposes, Oldsmobile is only a marketing division whose purpose is to...
To keep alive their shrinking market, tobacco companies have shown marketing genius by creating more than 300 brands that variously boast of being longer, slimmer, cheaper, flavored, microfiltered, pastel colored or even striped. A new R.J. Reynolds brand called Uptown looks typically glitzy with its black- and-gold box and...
The U.S. Department of Agriculture and the Food and Drug Administration fear that the A.H.A. seal may foster simplistic notions about foods and imply some therapeutic benefit from specific brands. The USDA has banned use of the seal on meat products, including frozen dinners and entrees. "The program would have...
TNT has served up original movies as well, like Faye Dunaway's Cold Sassy Tree and this month's remake of Treasure Island, starring Charlton Heston as Long John Silver. By 1992 the channel plans to churn out four made-for-TV movies a month. TNT also carries N.B.A. basketball...