Word: brandsness
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"At age 44, I felt the need for greater understanding of how I should use my gifts and talents," Chappell said. "I wasn't sure that I should do that by making more brands of toothpaste."
Even though Premier generates less smoke, it has provoked plenty of fire. Health activists, charging that RJR's Premier is not a tobacco product but a device that introduces the drug nicotine into the body, have urged the Food and Drug Administration to regulate Reynolds' invention just like any new...
Old-boat buffs are growing in number. The Chris-Craft Antique Boat Club has tripled its membership during the past six years, to 1,500, and owners of other brands have organized their own groups. Chris-Craft Industries, which switched from wood to fiber glass in 1968, sold most of...
The tension between two of France's most successful -- and strong-willed -- business leaders was probably inevitable. Chevalier is a dapper former steel executive who arranged the original merger of the Moet champagne concern with the Hennessy Cognac empire in 1971. Under the reorganization plan, he will continue to represent...
The new focus has brought condoms out from under the druggist's counter. Trojan for Women, Mentor, Today sheaths and other brands can be found packaged in pastel-colored boxes in the feminine-hygiene sections of drugstores, supermarkets and convenience stores. One 27-year-old New Jersey executive, who admits...