Word: brandsness
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Au Bon Pain Vice President Louis J. Basileattributed the distinction to his chain's recentchange in coffee brands. The eatery now serves Thecoffee Connection's Java.
Cohen estimates that for every American-made condom, he sells three Japanese, brands. "People want the thinnest one you can get," he explains.
Last week the group released a survey of leading brands showing that the ingredients now imprecisely listed on the backs of labels do not add up to the claims made on their fronts. "Manufacturers are cheating consumers by passing off what is mostly apple and grape juice as more expensive...
Yup. The kids can discreetly get their condoms at school, but Mom and Dad must slink off to the doctor's office and pay for permission to attempt to quit smoking with nicotine patches. And that's not all. Even with a prescription, smokers in many states have an easier...
With that kind of clout, Gatorade executives seem unperturbed by the new entries in their field. They note that 50 to 60 brands of competing sports drinks have been introduced -- and have disappeared -- during the past decade. "Competition has been great for us," says Peggy Dyer, Gatorade's vice president...