Word: brandsness
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Thompson has also run into trouble with his proposed Parental and Family Responsibility Initiative, dubbed "Bridefare" by critics. The Governor prefers to call it "Make Room for Daddy" and insists that the program will make fathers more responsible for their children. Says Republican state representative Susan Vergeront: "The concept of...
Both rice-wine vinegars -- vital to Oriental cuisine -- and dark, mellow sherry vinegars are fast sellers at specialty stores around the country. Even more popular among foodies is Modena's aromatic, sweet-sour balsamic variety. Alas, most of the cheap brands on the U.S. market bear little resemblance to the...
Like Broadway dancers and Hollywood hopefuls, even the largest advertising agencies these days are submitting to the grueling and humiliating auditions known in the industry as account reviews. Backer, the longtime imagemaker for Campbell Soups and other major brands, beat long odds: 85% to 90% of agencies called on the...
That search has raised the cost and frequency of advertising. On TV, more than 900 commercials interrupt network programming every day, up from 814 in 1987, according to the Television Bureau of Advertising's Arbitron data. Despite the current plateau in ad spending, U.S. companies have doubled their outlays, from...
But should they be? The reports were based on studies under way at the Food and Drug Administration. Scientists there had found that the polyurethane foam coating surrounding the Meme and Replicon brands of implants could break down in the body into a substance called 2-toluene diamine, or TDA...