Word: brandsness
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Fred Astaire and Ginger Rogers -- those legendary names are as synonymous with sophistication as a jet-black tuxedo, the snow-white swirl of an evening gown, a Ritz cracker . . . A Ritz cracker? According to Astaire's widow, a subsidiary of Nabisco Brands hoped to create just such a connection when...
In Rescuing the Bible, Spong brands traditional Catholicism as a "destructive" creed. But he is even more offended by conservative Protestants who take a literal view of biblical exegesis. Spong, 59, held similar beliefs in his boyhood as a practicing Presbyterian, and has admitted that Fundamentalism gave him a "love...
Step into Florida's Sawgrass Mills, the world's biggest outlet-and-discount mall. Situated 15 miles west of Fort Lauderdale, it boasts 2.2 million sq. ft. of name-brand shopping at no-name prices. The parking lot alone covers 170 acres. Two miles of storefronts, 150 in all, include...
Many of the already battered retailers are howling about the growth of cut- rate competitors, who happen to include a number of their own suppliers. The 2,500 firms belonging to the National Shoe Retailers Association went on record against the proliferation of manufacturers' outlets; some are boycotting brands that...
Some business strategists were puzzled by the fuss. Overseas investors, after all, already own more than $400 billion worth of U.S. businesses and real estate. And Matsushita doesn't make a very convincing villain. The world's largest consumer electronics firm (fiscal 1990 revenues: $38 billion), it manufactures some of...