Word: brandsness
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IN A FOUR-CITY FAST BREAK, THE Coca-Cola Co. has made the first move, flooding thousands of stores in the Southern U.S. with cans and bottles, displays and posters, backed by a TV ad campaign, to introduce its newest product, PowerAde. It's a drink made for athletes and...
A little medical detective work revealed that none of the patients were taking vitamin supplements, the usual source of such overdoses. But all eight routinely drank milk from a single dairy. And when doctors tested samples of the milk, they were shocked to find that it had up to 500...
But premium cigars have somehow remained aloof and lately have been staging a clandestine comeback. High-priced brands are selling at twice the levels they were 15 years ago. According to the Cigar Association of America, annual sales of cigars costing $1.25 or more have jumped from 50 million in...
The Task Force believes the acquisition of Perrier, the world's leading brand of mineral water, with 20% of the market, gives Nestle half of all bottled-water sales in France. Perrier also owns Poland Spring, Great Bear and Arrowhead in the U.S. The panel will also look into a...
The negative publicity has affected the whole industry, prompting several companies to curry favor with the public. Last month Bristol-Myers Squibb announced that it will donate 17 different brands of blood pressure- and cholesterol-lowering drugs for use by patients whose doctors will certify that they have no insurance...