Word: brandsness
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ON FRIDAY, PHILIP MORRIS SLASHED 40 CENTS OFF THE price of Marlboro cigarettes, reducing the average cost of a pack to $1.80. Admitting that this aggressive pricing could reduce earnings 40% this year, the company said it had to meet the challenge of discount and generic brands. Fears of a...
IT MAY BE THE MOST POTENT SYMBOL YET OF THE new economic order being ushered in by the North American Free Trade Agreement: Anheuser-Busch, makers of Budweiser, the basic American workingman's beer, has agreed to buy 18% of the Mexican maker of Corona, favored foam of gringo yuppiedom...
AT FIRST BLUSH, IT SEEMS AN ODD MARRIAGE: YVES Saint Laurent, the high priest of Parisian chic, selling his financially burdened empire to France's pharmaceuticals and beauty-products company Elf Sanofi, itself a division of the state-owned petrochemical giant Elf Aquitaine. Look again. Elf Sanofi already owns such...
-- The other taxes to raise are two voluntary ones: tobacco and gasoline. In Canada and the United Kingdom the tax on a pack of cigarettes is more than $3. Here, with state taxes, it's 50 cents. If we added a buck (still lower than Germany and about the same...
The club's revenues come from gifts, membershipdues and revenue from a series of low-riskinvestments. According to documents obtained byThe Crimson, the club holds stock in ninecompanies, including Coca-Cola and Time Warner,Inc., and bonds in six other corporations,including Revlon and Chiquita Brands.