Word: brandsness
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The deal means a measure of financial relief for Perelman, who acquired control of Revlon for $2.7 billion in a bitter 1985 takeover fight. To expand his cosmetics empire, Perelman subsequently paid some $300 million for Max Factor in 1986 and about $170 million for Betrix in 1989. Now, to...
This past week, AALARM has revealed its true colors and shattered the myths about its goals that it has spread across campus. AALARM tells us that they are being oppressed by a mindless P.C. mindset which brands any opposition as Politically Uncorrect. Yet when Harvard-Radcliffe Hillel condemned AALARM's...
During the next four years, NHSA sponsored free cholesterol testing for 200,000 people in 16 cities and towns across the U.S. To spread the word further, Sokolof in 1988 successfully lobbied Congress to designate April as "Know Your Cholesterol Month" and heralded the fact with full-page ads in...
The intensity of the reaction surprised even Sokolof. Corporate executives, or lawyers representing them, called Omaha and threatened lawsuits. But as sales of some of the brands pictured in the ad plummeted, seven large companies announced in quick succession that they were removing tropical oils from their products.
"When you put a celebrity on a can of merchandise, that's an endorsement," says Steven Ames Brown, who is representing both Rogers and Astaire's estate. Nabisco Brands, insisting that the design depicts "two unidentified dancers," says the suit is "without merit."