Word: brandsness
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Partygoers who like to ring in the New Year with Dom Perignon may have to make do with his cheaper relations from California or Spain. As the holidays arrive, champagne prices are expected to start popping like corks. American consumers, who now pay about $24 for a bottle of nonvintage...
GM's drive to promote the Japanese-inspired team concept at its plants has often been greeted with suspicion, if not outright hostility, and many line workers cling resolutely to the Old World: a rigid, adversarial system characterized by strict seniority rules and a crippling multiplicity of job classifications. The...
Meanwhile, the South Korean tobacco monopoly is trying to keep up with the American firms by using the same advertising ploy--targeting specific sectors of the population, such as teenagers and women. Since the opening of the market, the South Korean monopoly has developed and marketed cigarette brands called "Lilac...
The appeal of the American product and the glamorized American way of life as portrayed in cigarette ads should not be underestimated. Dr. Prakit Vateesatokit, a leader of the Thai anti-smoking movement, predicted that "many more Thais will take up smoking when Marlboro and the other brands begin to...
Targeted by the sleek ads of the U.S. cigarette, countless women and adolescents will pick up the habit. (Although tobacco companies insist that advertising is intended to persuade people who already smoke to switch brands, the companies have an obvious need to recruit new smokers--their old customers tend to...