Word: brandsness
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The key to the success is to keep this artisanal production but to organize it so well that you can increase the capacity. [The Fendi factory in Rome] has almost no machines. It is all handmade but it can be increased with the same level of craftsmanship, which is good...
Obviously many things that can be done against counterfeiting are not done. When we talk to the Chinese government through our trade organization, they show the will to do it, and they have done some things, but it is a huge problem. But the fact is, it is also a...
OMAHA, Neb.—Like the ancient Greeks who traveled hundreds of miles to hear the Oracle of Delphi, so went 98 Harvard students this weekend in search of business wisdom from the Oracle of Omaha—Warren Buffett.Buffett, whose estimated $52 billion fortune makes him the second...
Danone, which had $19.6 billion in sales last year, is the world leader in yogurt and fresh-dairy sales and, with bottled-water brands like Evian and Volvic, No. 2 in the packaged-water industry, behind Nestlé. Danone was also No. 2 in world cookie sales until...
Danone is tailoring the active blueprint by mapping diet deficiencies by region and designing products accordingly. Danonino, a yogurt product for children, is enriched with vitamin A and zinc in Brazil, calcium and vitamin D in Poland, and iron and vitamin C in Mexico. "People are ready to pay a...