Word: brandsness
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The tobacco industry, under increasing government fire over allegations that it manipulated the nicotine content of its products to hook smokers, took another big hit. FDA Commissioner David Kessler told a House health subcommittee that the Brown & Williamson Tobacco Corp. developed and grew a high-nicotine tobacco plant and used...
Although shipments of American wines abroad reached record highs in 1993, the industry is coping with stagnant sales in the intensely competitive domestic market. Sonoma County alone has more than 135 wineries, and many producers of premium brands find it harder than ever to get space on crowded shelves. In...
Armed with its findings, Coke set out to address the very real problems that teens face without seeming, on the surface at least, to exploit them. The OK trademark struck company marketers as the ideal solution. "It underpromises," says Lanahan. "It doesn't say, 'This is the next great thing...
-- Smokers may be inhaling more tar and nicotine than they think. "Light" brands have filters to screen out both substances -- but research shows most people puff harder to compensate for the weak flavor.
If those charges can be proved, they could harm the President far more than the ones he tried to turn aside in his news conference -- rated even by Republican foes as an impressively smooth performance -- or the accusations leveled by G.O.P. Congressman Jim Leach in a speech hours earlier on...