Word: salesmanship
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...great leap of faith. Their Jazz Singer wasn't a true "talkie''; it broke free from silent-screen traditions only for brief dialogue and a few songs. Nor was the story, about a cantor's son who goes into show business, at all modern. But Jolson's hip-swiveling salesmanship (he was in many ways the Elvis of his day) put over the novelty of talking pictures. The film, an immediate sensation, cued a frantic rush to convert all studios and movie theaters to sound, and signaled the end of a pristine, vigorous silent-film art. By 1930 virtually every...
...Global Communications," whose task will be to clean up America's image abroad by, for example, clarifying to Arabs angry at Israel's misdeeds why they shouldn't hold the U.S. accountable. It isn't the policies that produce hostility abroad, goes the thinking in Washington, but poor salesmanship - nothing that an overhaul of the country's public diplomacy apparatus won't be able...
...Places like the Pub, which subscribe to the Bill Clinton theory of alcohol salesmanship (that is, of course, the “don’t ask, don’t tell” policy) are to stodgy urban neighborhoods what oases are to parched deserts. Indeed, there are few things that can bring together such an eclectic group of youngsters as an FDE. At the Pub, for instance, you will find 14-year-old debutante prima donnas and shady 26-year-olds hitting on those 14-year-old debutante prima donnas. You will find the high school kids...
...game (Moorhead and Arlene Francis got the rare women?s roles) and the Mercury actors would play it for all its worth, with a thrill in the voice and, one imagines, a smile in the eyes. The tone was nothing so easy or derisive as Camp; its Victorian-era salesmanship made it simultaneously real and fake...
...while cameras record the sometimes testy back-and-forth. And Fox has crisscrossed his country to rally support for his tax-reform plan, which would place new levies on food, medicine and books as part of an overhaul of the notoriously inefficient tax system. If some of this salesmanship sounds familiar, that's because Fox's communications director, Francisco Ortiz, twice visited the Clinton White House to study how the 42nd President accomplished his legislative goals. "The President has to be campaigning in order to listen to the people," explains Ortiz...